Akdeniz \u00dcniversitesi’nden (A\u00dc) Dr. Fahrettin Kayan’\u0131n 500 ki\u015fi \u00fczerinde yapt\u0131\u011f\u0131 Sosyal Medya Bilinci \u00d6l\u00e7e\u011fi ara\u015ft\u0131rmas\u0131nda, kullan\u0131c\u0131lar\u0131n dijital platformlardaki g\u00f6r\u00fcn\u00fcm kayg\u0131s\u0131 ve bilin\u00e7 d\u00fczeyi \u00f6l\u00e7\u00fcld\u00fc. \u00c7al\u0131\u015fmada ya\u015f, cinsiyet, e\u011fitim ve gelir gibi de\u011fi\u015fkenlerin sosyal medya kullan\u0131m al\u0131\u015fkanl\u0131klar\u0131n\u0131 do\u011frudan etkiledi\u011fi belirlendi.<\/p>\n
SOSYAL MEDYA B\u0130L\u0130NC\u0130 \u00d6L\u00c7E\u011e\u0130 ARA\u015eTIRMASI <\/p>\n
A\u00dc’de \u00d6\u011fretim G\u00f6revlisi Dr. Fahrettin Kayan taraf\u0131ndan y\u00fcr\u00fct\u00fclen akademik \u00e7al\u0131\u015fmada, bireylerin sosyal medya platformlar\u0131nda d\u0131\u015f g\u00f6r\u00fcn\u00fc\u015fe verdikleri \u00f6nem, bu mecralar\u0131 kullanma bilin\u00e7leri ve dijital temsilleri \u00fczerine kapsaml\u0131 analiz yap\u0131ld\u0131. ‘Sosyal Medya Bilinci \u00d6l\u00e7e\u011fi’ ba\u015fl\u0131kl\u0131 makale, A\u00dc \u0130leti\u015fim Fak\u00fcltesi Dergisi’nde yer ald\u0131. Ara\u015ft\u0131rmada, 18 ya\u015f \u00fcst\u00fc aktif sosyal medya kullan\u0131c\u0131s\u0131 500’den fazla ki\u015fiyle anket yap\u0131ld\u0131.<\/p>\n
ESTET\u0130K M\u00dcDAHALELERE DUYULAN \u0130HT\u0130YA\u00c7 D\u0130KKAT \u00c7EK\u0130LD\u0130 <\/p>\n
Akademik makalede, sosyal medyan\u0131n bireylerin kimlik sunumu, d\u0131\u015f g\u00f6r\u00fcn\u00fc\u015fe dair alg\u0131s\u0131 ve psikolojik etkileri \u00fczerine yeni bir \u00f6l\u00e7me arac\u0131 geli\u015ftirildi\u011fini belirten Dr. Kayan, kullan\u0131c\u0131lar\u0131n platformlar\u0131 hangi d\u00fczeyde bilin\u00e7le kulland\u0131\u011f\u0131, payla\u015f\u0131mlar\u0131na ne kadar \u00f6zen g\u00f6sterdi\u011fi, filtre ve yapay zeka destekli i\u00e7eriklerin nas\u0131l psikolojik kar\u015f\u0131l\u0131k buldu\u011funun de\u011ferlendirildi\u011fini aktard\u0131. Dr. Kayan, “\u00d6l\u00e7ek geli\u015ftirme s\u00fcreci; sosyal medya kullan\u0131m s\u0131kl\u0131\u011f\u0131, filtre kullan\u0131m\u0131, yapay zeka destekli g\u00f6rsel d\u00fczenlemeler, payla\u015f\u0131m \u00f6ncesi d\u0131\u015f g\u00f6r\u00fcn\u00fcm haz\u0131rl\u0131\u011f\u0131, sosyal onay beklentisi, estetik m\u00fcdahalelere duyulan ihtiya\u00e7 gibi boyutlar\u0131 i\u00e7erdi” dedi.<\/p>\n
YA\u015e \u0130LERLED\u0130K\u00c7E SOSYAL MEDYA KULLANIMI D\u00dc\u015e\u00dcYOR<\/p>\n
Kad\u0131nlar\u0131n sosyal medya kullan\u0131m\u0131nda daha aktif oldu\u011funu ifade eden Dr. Kayan, “Ya\u015f artt\u0131k\u00e7a sosyal medya kullan\u0131m\u0131 azal\u0131yor ama bilin\u00e7 seviyesi art\u0131yor. Gen\u00e7 kullan\u0131c\u0131lar daha uzun s\u00fcre sosyal medya kullan\u0131rken, ya\u015f ilerledik\u00e7e bu s\u00fcre azal\u0131yor. Ancak kullan\u0131c\u0131lar, platformlar\u0131 daha se\u00e7ici ve bilin\u00e7li \u015fekilde kullan\u0131yor. Kad\u0131n kullan\u0131c\u0131lar daha yo\u011fun g\u00f6r\u00fcn\u00fcm kayg\u0131s\u0131 ta\u015f\u0131yor. Kad\u0131nlar, filtre ve yapay zeka uygulamalar\u0131n\u0131 daha s\u0131k kullan\u0131yor, kendilerini sosyal medyada iyi ve g\u00fczel g\u00f6sterme iste\u011fi erkek kullan\u0131c\u0131lara g\u00f6re daha y\u00fcksek” diye konu\u015ftu.<\/p>\n
L\u0130SE VE ORTA\u00d6\u011eRET\u0130M MEZUNLARINDA G\u00d6R\u00dcN\u00dcM KAYGISI DAHA BASKIN<\/p>\n
E\u011fitim ve gelir seviyesinin ara\u015ft\u0131rmada \u00f6nemli rol oynad\u0131\u011f\u0131n\u0131 ifade eden Dr. Kayan, “E\u011fitim seviyesi y\u00fckseldik\u00e7e sosyal medya bilinci art\u0131yor. \u00dcniversite mezunu kullan\u0131c\u0131lar, sosyal medyada daha bilin\u00e7li davran\u0131yor. Filtre kullan\u0131m\u0131na daha ele\u015ftirel bakarken, lise ve orta\u00f6\u011fretim mezunlar\u0131nda g\u00f6r\u00fcn\u00fcm kayg\u0131s\u0131n\u0131n daha bask\u0131n oldu\u011fu g\u00f6r\u00fcl\u00fcyor. Gelir seviyesi d\u00fc\u015ft\u00fck\u00e7e g\u00f6r\u00fcn\u00fcm kayg\u0131s\u0131 ve dijital m\u00fcdahale art\u0131yor. Daha d\u00fc\u015f\u00fck gelir grubundaki bireylerin filtrelere, g\u00f6rsel d\u00fczenleyicilere ve yapay zekaya y\u00f6nelme e\u011filimi daha fazla” dedi.<\/p>\n
\u0130NSANLAR F\u0130LTRELERLE DAHA \u0130Y\u0130 H\u0130SSED\u0130YOR<\/p>\n
\u00c7al\u0131\u015fmay\u0131 haz\u0131rlarken farkl\u0131 d\u00fczeylerde 500 ki\u015fiden yararland\u0131klar\u0131n\u0131 belirten Kayan, “Art\u0131k insanlar sosyal medyada nas\u0131l g\u00f6r\u00fcnd\u00fc\u011f\u00fcne, di\u011ferlerinin onlar\u0131 nas\u0131l g\u00f6rd\u00fc\u011f\u00fcne daha fazla \u00f6nem veriyor. Bu da sosyolojik olarak \u00f6nemli bir d\u00f6n\u00fc\u015f\u00fcme i\u015faret ediyor. \u0130nsanlar kendilerini filtrelerle daha iyi hissediyor. Ancak bu durum kayg\u0131 d\u00fczeyini art\u0131r\u0131yor. Bazen estetik m\u00fcdahalelere y\u00f6nelme noktas\u0131na kadar varabiliyor. Aynaya bakmak yerine kendini \u00e7ekip, g\u00f6r\u00fcn\u00fcm\u00fcn\u00fc de\u011ferlendiren kullan\u0131c\u0131 profili ortaya \u00e7\u0131kt\u0131” diye konu\u015ftu.<\/p>\n
\u00c7al\u0131\u015fmada yaln\u0131zca bireylerin de\u011fil, dijital pazarlama yapan firmalar\u0131n da dikkatini \u00e7ekebilecek veriler oldu\u011funu belirten Dr. Fahrettin Kayan, “Firmalar da bu d\u00f6n\u00fc\u015f\u00fcmden faydalan\u0131yor. Sadece \u00fccretsiz filtreler de\u011fil, \u00fccretli programlar ve dijital estetik ara\u00e7lar da bu pazarda \u00f6nemli yer tutuyor” dedi.<\/p>\n
\u200bAkdeniz \u00dcniversitesi’nde \u00d6\u011fretim G\u00f6revlisi Dr. Fahrettin Kayan, sosyal medyada g\u00f6r\u00fcn\u00fcm kayg\u0131s\u0131 ve bilin\u00e7 d\u00fczeyini ele ald\u0131\u011f\u0131 ara\u015ft\u0131rmada Kad\u0131nlar\u0131n, erkeklere oranla filtre ve yapay zeka uygulamalar\u0131n\u0131 daha s\u0131k kulland\u0131\u011f\u0131 saptand\u0131. \u0130\u015fte ara\u015ft\u0131rman\u0131n ayr\u0131nt\u0131lar\u0131…\u00a0<\/p>\n
\u200bHaberin Al\u0131nt\u0131land\u0131\u011f\u0131 Kaynak: www.antalyakorfez.com<\/p>","protected":false},"excerpt":{"rendered":"
Akdeniz \u00dcniversitesi’nden (A\u00dc) Dr. Fahrettin Kayan’\u0131n 500 ki\u015fi \u00fczerinde yapt\u0131\u011f\u0131 Sosyal Medya Bilinci \u00d6l\u00e7e\u011fi ara\u015ft\u0131rmas\u0131nda, kullan\u0131c\u0131lar\u0131n dijital platformlardaki g\u00f6r\u00fcn\u00fcm kayg\u0131s\u0131 ve bilin\u00e7 d\u00fczeyi \u00f6l\u00e7\u00fcld\u00fc. \u00c7al\u0131\u015fmada ya\u015f, cinsiyet, e\u011fitim ve gelir gibi de\u011fi\u015fkenlerin sosyal medya kullan\u0131m al\u0131\u015fkanl\u0131klar\u0131n\u0131 do\u011frudan etkiledi\u011fi belirlendi. SOSYAL MEDYA B\u0130L\u0130NC\u0130 \u00d6L\u00c7E\u011e\u0130 ARA\u015eTIRMASI A\u00dc’de \u00d6\u011fretim G\u00f6revlisi Dr. Fahrettin Kayan taraf\u0131ndan y\u00fcr\u00fct\u00fclen akademik \u00e7al\u0131\u015fmada, bireylerin sosyal medya platformlar\u0131nda d\u0131\u015f g\u00f6r\u00fcn\u00fc\u015fe verdikleri \u00f6nem, bu mecralar\u0131 kullanma bilin\u00e7leri ve dijital temsilleri \u00fczerine kapsaml\u0131 analiz yap\u0131ld\u0131. ‘Sosyal Medya Bilinci \u00d6l\u00e7e\u011fi’ ba\u015fl\u0131kl\u0131 makale, A\u00dc \u0130leti\u015fim Fak\u00fcltesi Dergisi’nde yer ald\u0131. Ara\u015ft\u0131rmada, 18 ya\u015f \u00fcst\u00fc aktif sosyal medya kullan\u0131c\u0131s\u0131 500’den fazla ki\u015fiyle anket yap\u0131ld\u0131. ESTET\u0130K M\u00dcDAHALELERE DUYULAN \u0130HT\u0130YA\u00c7 D\u0130KKAT \u00c7EK\u0130LD\u0130 Akademik makalede, sosyal medyan\u0131n bireylerin kimlik sunumu, d\u0131\u015f g\u00f6r\u00fcn\u00fc\u015fe dair alg\u0131s\u0131 ve psikolojik etkileri \u00fczerine yeni bir \u00f6l\u00e7me arac\u0131 geli\u015ftirildi\u011fini belirten Dr. Kayan, kullan\u0131c\u0131lar\u0131n platformlar\u0131 hangi d\u00fczeyde bilin\u00e7le kulland\u0131\u011f\u0131, payla\u015f\u0131mlar\u0131na ne kadar \u00f6zen g\u00f6sterdi\u011fi, filtre ve yapay zeka destekli i\u00e7eriklerin nas\u0131l psikolojik kar\u015f\u0131l\u0131k buldu\u011funun de\u011ferlendirildi\u011fini aktard\u0131. Dr. Kayan, “\u00d6l\u00e7ek geli\u015ftirme s\u00fcreci; sosyal medya kullan\u0131m s\u0131kl\u0131\u011f\u0131, filtre kullan\u0131m\u0131, yapay zeka destekli g\u00f6rsel d\u00fczenlemeler, payla\u015f\u0131m \u00f6ncesi d\u0131\u015f g\u00f6r\u00fcn\u00fcm haz\u0131rl\u0131\u011f\u0131, sosyal onay beklentisi, estetik m\u00fcdahalelere duyulan ihtiya\u00e7 gibi boyutlar\u0131 i\u00e7erdi” dedi. YA\u015e \u0130LERLED\u0130K\u00c7E SOSYAL MEDYA KULLANIMI D\u00dc\u015e\u00dcYOR Kad\u0131nlar\u0131n sosyal medya kullan\u0131m\u0131nda daha aktif oldu\u011funu ifade eden Dr. Kayan, “Ya\u015f …<\/p>","protected":false},"author":5,"featured_media":0,"comment_status":"","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[24],"tags":[],"class_list":["post-138747","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-gundem"],"acf":[],"yoast_head":"\n